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Strategic UX lead.
Guiding teams from
concept to [code].

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wireframing · ux design · user research · ux writing · ui design · accessibility · sustainability · development · analytics · illustration

Based in North Wales, working with companies worldwide to turn user frustration into business growth.

8+ years design experience

How I can help your team

Design systems

Creating design languages and component libraries that scale with your team.

Wireframing

From initial concepts to testable prototypes that get stakeholder buy-in.

User testing

Conducting user testing and turning data into actionable opportunities for improvement.

UX writing

Creating content with language that actually speaks to your users.

Development

Developing new components, implementing improvements, and fixing bugs.

Impact audits

Focusing on best practice, accessibility, and actionable steps to reduce your websites carbon footprint.

Projects

Smartsource

Establishing and transforming the Smartsource brand to tackle challenges faced by small businesses during Covid.

Ralph Lauren

Assessment metrics for the Ralph Lauren website were conducted using expert review, satisfaction and performance assessments.

Petlet

Conducting research to help Tails.com offer more services to it's existing user base.

Mojeek

A comprehensive and meticulous redesign to change the perception of the worlds first privacy focused search engines.

Illustration